The last post for “21-day Plan”.
21 days is usually recognized as the period of time for people to form a habit.
I want to form a habit of sharing information, and thoughts online.
Because I believe that sharing is good. We can have ideas in our minds, in our notebooks, in our computers, which other people usually don’t have access to (Unless they are hackers, thieves). Some of our ideas might be private, which we don’t want to share. Some can be really helpful to others.
Community building. A person’s real life community can be limited by convenience, social status, and educational background; but this is not the case with the internet. People who are interested in similar subjects can easily form a community online. e.g. Behance.
Another reason is the conventional wisdom that when you express your point of views, you will draw attention from people who share similar views, and the ideas that you are constantly sharing build you credentials among those people. Resources will come to you when you actually need something.
The joy of books and library. Library is where verbal sharing happens. People’s ideas and knowledge from ancient times, from long geographic distances, from different social and educational backgrounds, are shared with the book readers.
People take “published” work seriously.
Ideas are cheap. Execution is the King.
1. what if my thoughts are not mature
2. what if my writings have grammar problems (especially for me, English not as my first language)
Claude Hopkins – My Life in Advertising & Scientific Advertising
I had no working hours. When I ceased before midnight, that was a holiday for me. I often left my office at two o’clock in the morning. Sundays were my best working days, because there were no interruptions. I am not advising others to follow my example. I would not advise a boy of mine to do so. Life holds so many other things more important than success that work in moderation probably brings more joys. But the man who works twice as long as his fellows is bound to go twice as far, especially in advertising.
The foreman worked with enthusiasm. He made the work a game. “Look at those boys play ball, that’s what I call hard work. Here I am shingling a roof. I am racing with time. I know what surface I must cover before sunset to fulfill my stint. That’s my idea of fun.”
What others call work I call play, and vise versa. We do best what we like best.
We must never judge humanity by ourselves. The things we want, the things we like, may appeal to a small minority. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. We live in a democracy. On every law there are divided opinions. So in every preference, every want. Only the obstinate, the bone-headed, will venture far on personal opinion. We must submit all things in advertising, as in everything else, to the court of public opinion.
The saver and the worker get the preference of the men who control opportunities. And often hat preference proves to be the most important thing in life.
(To pitch for a high position in advertising company) “Please write to I.H. Rich, care Swift & Company, Union Stock Yard, Chicago, and say what you think of Claude Hopkins as a writer and advertising man.” “I want to write for you a daily two-column article on advertising. It will cost you nothing and it will educate your advertisers. All I ask is that you let me sign the articles and that you publish my pictures in them.”
The difference lies in the basic conception of selling. The average salesman openly seeks favors, seeks profit for himself. His plea is, “Buy my goods, not the other fellow’s.” He makes a selfish appeal to selfish people, and of course he meets resistance. I was selling service. The whole basis of my talk was of help the baker get more business. The advantage of myself was covered up in my efforts to please him.
You cannot go into a well-occupied field on the simple appeal, “buy my brand.” That is a selfish appeal, repugnant to all. One must offer exceptional service to induce people to change from favorite brands to yours.